" of how straight women rate the men on OKCupid based on their age.“Women who are, say, 28 find guys who are also 28 about the most attractive, and so forth.The company had enough money to last until the end of the year, but without further investment that would be it.
All of a sudden, Rudder, a one-time indie actor and rock star, had transformed himself into a dating laureate for the data age.
Their idea was to start a blog that shared the kinds of interesting tidbits about OKCupid users that they were already emailing around the office.
The hope was that if Rudder cobbled together pithy insights into, say, how a woman’s body type correlates to her self-confidence, prospective users would read them and sign up.
Rudder’s talk at the Empiricist League borrowed from the book’s first chapter, covering the basics of whom we’re attracted to and why.
Accompanied by a slideshow, he brought up a chart Both charts are reprinted here from the book “ DATACLYSM: Who We Are When We Think No One’s Looking” by Christian Rudder. Published by Crown, a division of Random House LLC, a Penguin Random House Company.
In 2009, Rudder started OKTrends, an in-house blog for OKCupid, as a way to attract new members to a site that was nearly out of money.