According to Tinder co-founder Whitney Wolfe, the app was created to give women more control (you won’t get messages unless you’ve already “swiped right” on someone).
It launched in 2012 and includes geo-location so you can find someone in your own neighbourhood, or at the other end of the bar, and was similar to the gay-male-oriented meetup app, Grindr.
If there was romantic passion, that was great, but it wasn’t always necessary.”“In 1967,” said Klinenberg, “the great majority of women in the U. said they would marry someone they weren’t romantically in love with.”It is this change that has altered what it means to date. We are after the perfect person, and we hope our marriage fills an enormous number of needs for us, from intimacy and romance to passion, spontaneity, familiarity, co-parenting, a spiritual connection, intellectual connection.
The data is also used to create new and evermore refined “matching algorithms” that will help you find a mate.
Ironically, the one dating stigma the online interface hasn’t changed is the pattern of men making the first move.“We talked to a lot of women who said they would like to make the first move online, but they feared that would make them look desperate and unattractive and that men would be less likely to go out with them if they reached out first.”Silvia Bartolic, a UBC sociology instructor said the socialization of men and women has not caught up with technology.
“In general, women are socialized to be pursued and men are socialized to be the pursuers,” said Bartolic.
It’s hard to make a choice, it’s hard to figure out what is the best option, and after making a choice they wonder about all the ones they turned away from.”Klinenberg cites the well-known grocery store example — when there are 30 flavours of jam, consumers are less likely to buy even one.
When there are only six, they can more easily make a choice.
Tinder’s giddy, rapid game of choosing a match based on looks alone has a predictable downside (Vanity Fair blames the app for bringing on a “dating apocalypse”).