As the 2000s progressed, the ratings for many of these shows began to decline, a situation exacerbated by the Super Bowl XXXVIII halftime show controversy in 2004 as production companies out of fear of being imposed with monetary penalties by the Federal Communications Commission (FCC) for indecent content began self-censoring their dating shows (and many syndicated programs targeted at the 18-49 demographic, in general) to levels in which even profanities typically permissible on television were edited out of episodes.
Since then, the dating game show has virtually died off from television syndication, though cable television networks such as VH1 have continued to air dating shows with content similar to that of the syndicated dating shows of the late 1990s and early 2000s and major over-the-air broadcast networks have tried, often with marginal success, to use dating shows that are less risque compared to those shows.
The first dating show to regularly incorporate bisexual contestants was MTV series A Shot at Love with Tila Tequila, which included both male and female contestants vying for the affections of the show's star, internet star Tila Tequila, who is bisexual.
The British series Naked Attraction has, since its inception in 2016, included gay/lesbian and bisexual contestants, with some players picking from groups of the same gender as themselves, and some bisexual participants choosing from mixed groups.
The Newlywed Game, by contrast, another Barris show, had recently married couples competing to answer questions about each other's preferences.
The couple who knew each other the best would win the game; sometimes others got divorced.
Some gay and straight romances have been sparked on the other reality game shows, suggesting that they too may really be "dating shows" in disguise.
But any social situation has the potential to result in romance, especially work.
There are also reports of mercenary practice, that is, members of one sex paid to participate in the game to attain balance of sex ratio.
The dating game show subgenre has its origins in the United States.
The original dating game shows were introduced by television producer Chuck Barris.
In shows involving couples, there is a substantial incentive to break up any of the existing relationships.
In shows involving singles, there is a mismatch of numbers ensuring constant competition.
Attempts to revive the dating show in syndication first came in 2011, when Excused and Who Wants to Date a Comedian?